I started blogging in 2006 as a way to organize what I was observing online; the pleasure but also the terror of the internet is that there is no end to what you can see. Blogging is a natural impulse to make some order out of the beautiful chaos of the online world.

This blog, with 120,000 page views a month and 3,000 patient subscribers, continually evolves along with my interests and observations. As a historian I often think about the present in terms of the past.   This blog has become my digital calling card, similar to one a Victorian lady might have left at the home of an acquaintance she hoped to make a friend.  Better yet, this blog is also a modern take on the scrapbook that Victorian women kept and shared with their closest friends and family.  I find it reassuring that the impulse to collect, organize and ultimately make sense of the world around us is nothing new.

— Abbey Nova, July 2010

NB: I consider myself a neo-aesthetic; I believe that being conscious of and educated about the objects you consume makes for a happier, healthier, more comfortable life.  (You can my apartment design on Design*Sponge and in Page Six Magazine). Our interiors are one way we can make meaning; one way we can express our identity. The Aesthetic Movement of the 1870s and 1880s believed that good design would improve our lives and our morality.  And, really, design can make our lives easier and more pleasurable.    I’m talking about everything from interior design to building better mouse traps; full spectrum light bulbs to non toxic paint; reusable iced coffee cups to ergonomic chairs. That being said, it is an inescapable fact that we live in an incredibly consumerist society, which has rewards and challenges.  The rewards include an historically unprecedented ability to make choices about what we consume.  The challenges include that almost all of us consume too much.  As I blog, I try to balance  posts about objects that can be purchased with posts are simply entertaining or posts that are thoughtful as to how we can all lead happier, healthier, more comfortable lives (without purchasing anything). It’s a work in progress.

P.S.  Here is a short, professional biography:

Abbey Nova is a design historian in New York City.  She has worked at the Museum of Arts and Design, The Frick Collection and The Metropolitan Museum of Art. She is also the author of Design Scouting, a leading design and lifestyle blog founded in 2006.  Prior to her career in decorative arts and design, Abbey was an executive at Fleishman-Hillard, the global public relations firm, and a corporate communications consultant at the Tuck School of Business at Dartmouth College.

Abbey holds a Master of Arts in the History of Decorative Arts and Design from Cooper-Hewitt, National Design Museum and Parsons The New School for Design.  She holds a Bachelor of Arts in History from Dartmouth College.

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